Pronovias showed at the New York International Bridal Week for the first time on October 10th and, being long fans of the label, it was, quite simply, wedding dress heaven for us. From the elegant opener “Veranda” to the showstopping finale gown “Verda”, featuring an ultra-long train, it was just one stunning look to the next. Bridal gowns from the 2016 collections of Atelier Pronovias and Pronovias were showcased at the historic 583 Park Avenue, the venue for the runway presentation:
“Creative Director Hervé Moreau drew inspiration for the 2016 collection from the company’s long, successful trajectory and introduces new categories from Pronovias to the US market. These include a number of looks comprised of separates, each with a bodice and skirt. This concept allows for endless mixing and matching possibilities. The gemstone embroidery in the jewelled dresses was another standout, and the brand’s signature shirt dress style took on new life.
Sumptuous fabrics were the essence of the collection, including exquisite French and Chantilly lace, mikado silk, crepe or brocade. Lingerie-inspired dresses with a touch of Hollywood glamour from the thirties and forties ruled the runway. Tulle was beaded with delicate embroidery to create a magical tattoo effect on the skin, especially on long sleeves and at the neckline and back. Floral lace, hand-draping, and embroidery give a romantic air to plunging backs and necklines.”
Also present at the show were influencers from the upcoming “Pronovias It Brides” campaign, Whitney Port, and bloggers Danielle Bernstein (We Wore What), Rumi Neely (Fashion Toast) and Jennifer Grace (Native Fox).
For more details, visit Pronovias.
Wedding Gowns: Pronovias | Designer: Hervé Moreau | Photographer: Dan Lecca